Guides
What we've learned running the pro-democracy internet, written down.
Guides
- Grow a political YouTube channelA practical guide to growing a political YouTube channel: speed, packaging, cold opens, shorts, consistency and reading your analytics.
- Political YouTube thumbnailsWhat makes political YouTube thumbnails get clicked: one subject, a real reaction, a short phrase, contrast, and a title that adds information.
- Prepare for a Jubilee debateHow to prepare for a Jubilee-style debate: research the topics, map the arguments, write short comebacks, practice, and pick the moments you want clipped.
- Livestream to videos and shortsA step-by-step guide to turning a political livestream or podcast into long-form YouTube videos and shorts.
- What is an account networkAn account network is a family of social accounts run by one team, each with its own niche, that share and amplify each other's posts.
- How campaigns work with creatorsHow political campaigns, nonprofits and brands work with creators: briefs, disclosure, platform rules, and measuring results.
- Hire a YouTube editorWhat to look for when hiring a YouTube editor for a political or news channel: speed, style, news sense, and a test edit.
- Go viral on XWhat makes political posts go viral on X: one clear fact, a strong first line, real footage, timing, and early momentum.
- Making political content go viralWhat we've learned from 1.9B+ impressions: hooks, timing, formats and amplification for political content that goes viral.
- Starting a political YouTube channelA step by step guide to starting a political YouTube channel: niche, format, packaging, shorts and consistency.
- Political disclosure rulesA plain guide to disclosure on paid political and sponsored creator content: paid for by lines, FTC disclosures and platform rules like TikTok's ban on paid political content.
- Working with political influencersHow organizations and campaigns can work with political influencers: finding the right creators, writing briefs, disclosure and measuring results.
Comparisons
- Freelancer vs agencyFreelance editor or creator agency? Compare cost, coverage, speed and reliability for political YouTube channels.
- In-house vs agencyShould a political creator hire in-house or work with an agency? Compare hiring, training, coverage and cost.
- Account network vs adsHow content on an account network compares to paid social ads for campaigns and advocacy: trust, reach, cost and measurement.
- Agency vs marketplaceShould you hire an agency or use a creator marketplace? How Erfan Media and Pamphlet compare for campaigns and organizations.