Compare
Account network vs paid social ads
Paid ads give precise targeting but are labeled, skipped and often restricted for political topics. An account network puts your message in feeds people already follow and share, and still reports on every post.
| Paid social ads | Account network | |
|---|---|---|
| Trust | Seen as an ad | From accounts people follow |
| Shareability | Rarely shared | Built to be shared |
| Political limits | Often restricted | Disclosed where required |
| Measurement | Platform dashboards | View count and proof per post |
See the Account Network.