1. Set one goal
Awareness, action, sign ups, turnout or sales. Each goal needs different content and a different ask.
2. Pick creators by fit, not follower count
Audience fit and values fit matter more than size. A smaller creator with the right audience often beats a bigger one.
3. Write a short brief
The message, the audience, two or three must-says, the don'ts and the deadline. Leave room for each creator's voice.
4. Agree usage up front
Decide whether the content stays on the creator's accounts only, or whether you can repost it on your own pages, and for how long.
5. Review before it posts
Check facts, the message and the disclosure, without rewriting the creator's voice.
6. Disclose every paid post
Use #ad or the platform's paid partnership label, plus a paid for by line for political content. TikTok doesn't allow paid political content. See disclosure rules.
7. Time it together
Many creators posting in the same window gives the message momentum.
8. Measure every post
Collect the link and view count for every post, then do more of what worked.
Do it yourself or with help
Erfan Media can run the whole campaign as your UGC agency, or you can launch a campaign yourself on Pamphlet. See agency vs creator marketplace.
Questions
How many creators do I need for a UGC campaign?
It depends on the goal and budget. Several creators posting in the same window usually beats one big post.
How do I measure a UGC campaign?
Collect the link and view count for every post, compare creators and messages, and do more of what worked.
Who can run a UGC campaign for me?
Erfan Media runs UGC campaigns for pro-democracy campaigns, causes and brands, or you can launch one yourself on Pamphlet.