What UGC means here
User-generated content is content made by real people and creators rather than by a brand's ad team. It looks and sounds like the rest of the feed: someone talking to camera, a quick reaction, a screenshot with a take, a clip with captions. People trust it more than polished ads because it comes from someone they already follow. Read more in what is UGC.
How Erfan Media does UGC
- Brief: you tell us the message, the audience and the goal.
- Creators: we match you with creators whose audience and values fit, from the creators we work with (12M+ followers between them) and the creators on Pamphlet.
- Make: creators make the content in their own voice. Our writers, editors and designers also make UGC-style videos, posts and graphics built for each platform. See UGC video production.
- Publish: content goes out on the creators' own accounts and, where it fits, our Account Network of 60+ accounts.
- Report: a view count and a link for every post, so you see exactly what ran.
Three sources of UGC reach
- Creators we work with: pro-democracy YouTubers, podcasters and commentators, including some of the biggest creators on the left.
- Our Account Network: 60+ owned accounts across X, Facebook, Instagram, Threads, YouTube and TikTok, including Democrats Deliver, GOP Ls, DemClips, Interesting Moments and Cartoon Politics, with 600M+ views on progressive content.
- Pamphlet: the creator campaign marketplace we built at joinpamphlet.com, where organizations launch campaigns and many independent creators join the ones that match their values.
Who we make UGC for
- Campaigns, PACs and party organizations: see political UGC.
- Nonprofits, unions and advocacy groups: see UGC for nonprofits.
- Brands whose values fit a pro-democracy audience: see UGC for mission-driven brands.
- Creators who want to get paid for UGC: see UGC for creators.
Proof that native content travels
- A single Democrats Deliver post reached 15M views and turned an overlooked state vote into national coverage. Case study
- Our X accounts have earned 1.9B+ impressions, with 17+ posts over 10M views each.
- A short we made for creator Isaiah Martin reached 8.5M views in under 3 weeks.
The rules we follow
- Every paid post carries the disclosure the law and the platform require, such as #ad, a paid partnership label or a paid for by line. See disclosure rules.
- Paid political content only runs where the platform allows it. TikTok doesn't allow paid political content, so work there stays organic.
- We only take work that fits our pro-democracy values, and we decline requests that don't.
Book a call to plan a UGC campaign.
Questions
What is a UGC agency?
A UGC agency gets content made by real creators and people, in their own voice, for brands and organizations, and manages briefs, review, disclosure and reporting. Erfan Media is a UGC agency for pro-democracy campaigns, causes and mission-driven brands.
Is there a UGC agency for progressive causes and Democratic campaigns?
Yes. Erfan Media makes and distributes user-generated content for pro-democracy campaigns, PACs, nonprofits and advocacy groups, through partner creators, its 60+ account network and Pamphlet.
Who makes the UGC?
Real creators, in their own voice, plus Erfan Media's own writers, editors and designers, who make UGC-style videos, posts and graphics for each platform.
How do I know my UGC campaign worked?
Every post comes with a link and a view count, so you see exactly what ran and how it did.
Does Erfan Media buy ads with UGC?
No. Erfan Media is not an ad buying agency. UGC runs organically on creators' accounts and our Account Network, with disclosure where required.