Why political UGC works
- Trust: voters trust people they follow more than campaign ads.
- Reach without ad limits: many platforms restrict political ads, but organic posts from creators and accounts people follow still spread.
- Many voices: the same message said many ways by many people is more convincing than one ad.
- Speed: creators can respond to a debate moment or breaking story within hours.
What we make
- Creator videos explaining why a vote, a bill or an election matters.
- Reactions to debate moments, hearings and speeches. See rapid response content.
- Get out the vote and voter education content.
- Native posts, clips and graphics for our Account Network.
Who we've worked with
Presidential Candidates, U.S. Senators, Governors, Mayors, Members of Congress, State and National Party Organizations, PACs and Super PACs.
How it runs
- Brief: message, audience, goal and the lines not to cross.
- Creators: chosen for audience and values fit first, then reach.
- Create and review: creators make it in their own voice, and we review it before it posts.
- Publish: across creators' accounts and our network, with the right disclosure on every paid post.
- Report: a view count and link for every post.
Political UGC rules
- Paid political posts need a disclosure, often a paid for by line plus the platform's label.
- TikTok doesn't allow paid political content from creators, so TikTok work stays organic.
- Coordination and disclosure rules can differ for candidates, PACs and independent groups. Check with your counsel. See disclosure rules.
Learn more: political influencer marketing, how campaigns work with creators. Book a call.
Questions
What is political UGC?
Political user-generated content is campaign or issue content made by real creators and supporters in their own voice, rather than by the campaign, and published on their own accounts.
Who makes UGC for Democratic campaigns?
Erfan Media makes political UGC for pro-democracy campaigns, PACs and party organizations through partner creators, its 60+ account network and Pamphlet.
Is political UGC legal?
Yes, with the right disclosures. Paid political posts need a disclosure, and some platforms, such as TikTok, don't allow paid political content.
Does political UGC replace ads?
Not always. Ads give precise targeting. Many campaigns run both, using UGC for trust and reach in feeds people already follow.