Original Content
Get out the vote content
Erfan Media creates get out the vote (GOTV) content for pro-democracy campaigns, parties and organizations: short videos, posts and graphics that remind people of deadlines, explain how to vote and give them a reason to show up, distributed across our 60+ account network and creator partners.
What GOTV content needs to do
- Remind: registration deadlines, early voting, mail ballots and election day.
- Explain: how and where to vote, in plain language.
- Motivate: why this election matters to the person watching.
- Spread: be easy to share with friends and family.
What we make
- Shorts for TikTok, Reels and YouTube Shorts with one clear action.
- Graphics with dates and steps people can save and send.
- News-style posts on X, Threads and Facebook tying the stakes to the vote.
- Creator content: messages from pro-democracy creators people already trust. See influencer campaign management.
Why organic matters for turnout
People are more likely to act on a reminder from an account or creator they follow than from an ad. Organic posts also get shared, which carries the message into group chats and feeds no ad can target. See what is organic political marketing.
Timing a GOTV plan
- Weeks out: registration deadlines and why this election matters.
- Early voting opens: how and where, with dates.
- Final days: reminders, polling place lookups and a reason to go.
- Election day: short, urgent posts and creator messages.
Where it runs
- The Account Network: 60+ accounts across X, Facebook, Instagram, Threads, YouTube and TikTok.
- Partner creators, where it fits, with 12M+ followers between them.
- Your own accounts, if you want us to post for you.
Accuracy is non-negotiable
Voting information must be right. We source dates and rules from official election offices and ask clients to confirm local details before anything runs.
Rules
Paid political content carries the required disclosure and only runs where the platform allows it. TikTok doesn't allow paid political content, so GOTV there stays organic.
Related
Voter education content, political marketing campaigns, for campaigns.
Book a call to plan GOTV content.
Questions
What is GOTV content?
Get out the vote content: posts, videos and graphics that remind people of deadlines, explain how to vote and motivate them to turn out.
Who makes GOTV content for social media?
Erfan Media makes GOTV content for pro-democracy campaigns, parties and organizations and distributes it across its 60+ account network and creator partners.
Can creators help with get out the vote?
Yes. Messages from creators people trust are one of the best ways to reach younger and less engaged voters.
How do you make sure voting info is accurate?
We source dates and rules from official election offices and have clients confirm local details before posting.