Original Content
Voter education content
Erfan Media creates voter education content for pro-democracy organizations, nonprofits and campaigns: short explainers, graphics and posts that make registration, voting and ballot questions clear, built for each platform and distributed across our 60+ account network.
What voter education covers
- How to register and the deadlines.
- How to vote: early, by mail or on election day.
- What's on the ballot: offices, measures and what they do.
- Why it matters: the issues behind the vote, in plain language.
What we make
- One-minute explainers for TikTok, Reels and YouTube Shorts, with captions and sources on screen.
- Carousels and graphics people save and send. See political graphics and memes.
- News-style posts on X, Threads and Facebook.
- Creator explainers: pro-democracy creators explaining in their own voice. See influencer campaign management.
What makes voter education work
- Plain language. No jargon, no acronyms without explanation.
- One idea per post. A deadline, a step or a measure, not all three.
- Sources. Official election office information, linked or shown.
- Native formats. Vertical video with captions; graphics readable on a phone.
- Trusted messengers. People act on information from accounts they already follow.
Common mistakes
- Explaining everything in one post, so nothing sticks.
- Using the official ballot language without translating it.
- Posting once, a week before the deadline.
- Linking to a page instead of putting the key fact in the post.
Where it runs
On your accounts, across the Account Network, and with creator partners where it fits.
Accuracy
Voting rules vary by state and change. We source from official election offices and ask clients to confirm local details before anything runs.
Related
Get out the vote content, ballot measures, content strategy for nonprofits, short-form video for causes.
Questions
What is voter education content?
Content that explains how to register and vote, what is on the ballot and why it matters, in plain language.
Who makes voter education videos?
Erfan Media makes voter education explainers, shorts and graphics for pro-democracy organizations, nonprofits and campaigns.
Can nonprofits run voter education content?
Yes. Many nonprofits do nonpartisan voter education. Check the rules for your organization type with counsel.
How do you keep voting information accurate?
We source from official election offices and have clients confirm local details.