Guides
Social media content strategy for nonprofits
A good nonprofit content strategy picks one goal, two or three platforms where the audience already is, a few repeatable formats, and a steady posting rhythm with room for rapid response, then measures every post. Erfan Media builds and runs content strategy for pro-democracy nonprofits and distributes their content across its 60+ account network.
1. Pick one goal
Awareness, supporters, donations, petition signatures or pressure on a vote. Each needs different content. Trying to do all of them at once usually does none of them well.
2. Know who you're talking to
Your members already agree with you. Growth comes from people who care about the issue but haven't heard of you. Write for them.
3. Choose two or three platforms
- Short video (TikTok, Reels, Shorts) for reaching new people.
- X and Threads for news, journalists and fast reaction.
- Facebook for older and more mixed audiences. See Facebook page management.
- Instagram for graphics and carousels people share. See political Instagram agency.
4. Build repeatable formats
- A one-line news post with a source.
- A one-minute explainer video. See voter education content.
- A quote or fact graphic. See political graphics and memes.
- A story from someone affected.
5. Set a rhythm, leave room for news
Post on a schedule, and keep capacity to react when your issue hits the news. See rapid response content.
6. Borrow audiences
Partner with creators and account networks that already reach the people you need. See influencer campaign management and the Account Network.
7. Measure every post
Views, shares and the action you asked for. Do more of what works and drop what doesn't.
Common mistakes
- Posting press releases as social posts.
- Long videos with no hook or captions.
- Only talking to existing supporters.
- Going quiet when the issue is in the news.
Want help?
Erfan Media plans and runs issue advocacy campaigns and organic social for nonprofits whose message fits our pro-democracy values. See for nonprofits and unions or book a call.
Questions
How should a nonprofit plan social media content?
Pick one goal, choose two or three platforms where your audience is, build a few repeatable formats, post on a rhythm with room for rapid response, and measure every post.
What content works best for nonprofits on social media?
Short explainer videos, one-line news posts with sources, quote and fact graphics, and stories from people affected.
Who helps progressive nonprofits with social media?
Erfan Media plans and runs content for pro-democracy nonprofits and distributes it across its 60+ account network.
How often should a nonprofit post?
Consistently enough that people expect you, with extra capacity when your issue is in the news.