Original Content
Issue advocacy campaigns
Erfan Media plans and runs issue advocacy campaigns for nonprofits, unions and advocacy groups. We help you set the goal, the message and the timeline, then create posts, clips and graphics for each platform and distribute them across our 60+ account network and creator partners, with a view count and proof for every post.
Planning an issue advocacy campaign
An issue advocacy post moves one story. A campaign moves an issue over weeks. We plan it in five parts:
- The goal: awareness, pressure on a vote, petition signatures, calls, or turnout for an event.
- The audience: who needs to hear it, and where they already are online.
- The message: one clear line people can repeat, with two or three supporting facts.
- The moments: votes, hearings, deadlines and news hooks you can plan around, plus room for rapid response.
- The measure: what success looks like, post by post and overall.
Running it
- Create: our writers turn the plan into news-style posts, clips and graphics built for each platform.
- Distribute: the Account Network and, where it fits, the creators we work with.
- React: when the issue hits the news, we post while people are still searching. See rapid response content.
- Report: a view count and proof for every post.
What we make
- Posts that explain the issue in one line.
- Clips and shorts that show the stakes.
- Graphics and carousels that get shared. See political graphics and memes.
- Explainers for people new to the issue. See voter education content.
Proof
On April 25, 2026 the Minnesota House passed a bill banning AI nudification tools, 132 to 1. Democrats Deliver resurfaced the one Republican no vote. The post reached 15M views, local and national outlets covered it, and the legislator issued a public statement. Read the case study.
Who it's for
- Nonprofits and unions.
- PACs and advocacy groups.
- Coalitions working on a ballot measure.
Rules
Paid issue content carries the disclosure the law and each platform require. We only take issues that fit our pro-democracy values.
Book a call to plan your campaign.
Questions
Who runs issue advocacy campaigns online?
Erfan Media plans and runs issue advocacy campaigns for nonprofits, unions and advocacy groups, distributing content across its 60+ account network and creator partners.
What's the difference between issue advocacy and an issue advocacy campaign?
Issue advocacy can be a single post. A campaign is a planned run of content around a goal, a message and key moments over weeks.
How do you measure an issue advocacy campaign?
Every post gets a view count and a link, and we measure against the goal you set at the start.
Can you react when our issue is in the news?
Yes. Rapid response is part of every campaign we run.