Original Content
Digital content for ballot measures
Erfan Media creates digital content for pro-democracy ballot measure and referendum campaigns. We make explainers, shorts and graphics that make a measure clear in seconds, and distribute them across our 60+ account network and creator partners so voters hear about it before they reach the ballot.
The ballot measure problem
Many voters first read a ballot measure in the booth. The language is dense, the name is confusing, and a yes can mean no. Digital content's job is to make the measure clear long before that.
What we make
- Explainers: what the measure does, in one sentence and one minute. See voter education content.
- Yes or no clarity: graphics that say exactly how to vote for the outcome you want.
- Stakes: short videos showing who the measure affects.
- Rapid response to opposition claims. See rapid response content.
- Reminders close to the vote. See get out the vote content.
How we run it
- Brief: the measure, the audience, the goal and the timeline.
- Message: one clear line voters can repeat.
- Create: posts, clips and graphics for each platform.
- Distribute: across the Account Network and, where it fits, creators.
- Report: a view count and proof for every post.
Plan around the calendar
Ballot measure campaigns have fixed dates: when the measure qualifies, when ballots go out, when early voting opens and election day. We plan content around each, and leave room to answer the other side quickly.
Who it's for
Coalitions, nonprofits, unions and committees backing ballot measures that fit our pro-democracy values. See issue advocacy campaigns and for nonprofits and unions.
Proof that issue content travels
A Democrats Deliver post about a state vote on AI nude images of children reached 15M views and pushed the vote into national coverage. Read the case study.
Rules
Ballot measure content paid for by a committee usually needs a paid for by disclosure, and each platform has its own rules. We follow them. See disclosure rules. This isn't legal advice; check with your counsel.
Questions
How do you promote a ballot measure online?
Make the measure clear in one line, show the stakes in short video, tell voters exactly how to vote, and distribute through accounts and creators they already follow.
Who does digital for ballot measure campaigns?
Erfan Media creates and distributes digital content for pro-democracy ballot measure and referendum campaigns.
Can you explain a complicated ballot measure in a short video?
Yes. Our writers and editors specialize in one-minute explainers with captions and sources on screen.
Does ballot measure content need a disclaimer?
Paid content from a committee usually needs a paid for by disclosure. Check with counsel for your state.