Guides
How to grow a political YouTube channel
Political YouTube channels grow by being fast, packaging every video well, holding viewers in the first 30 seconds, posting shorts from every long video, and posting consistently. Here's how the channels we work with do it.
1. Be fast
News channels win on timing. The first good video on a story gets the search and suggested traffic. Set a daily schedule and stick to it.
2. Package before you film
Decide the title and thumbnail idea before you record. If you can't say why someone would click, the video won't get clicked.
3. Win the first 30 seconds
Open with the strongest moment, then explain. A cold open holds viewers who would otherwise leave.
4. Turn every video into shorts
Every long video has one to three moments that work as shorts. Shorts bring new viewers to the channel.
5. Read your own analytics
Click-through rate tells you if the packaging works. Retention tells you if the video delivers. Fix the weaker one first.
6. Be consistent
A schedule your audience can count on beats occasional viral hits.
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