Original Content
Influencer campaign management
Erfan Media manages influencer campaigns for pro-democracy campaigns, causes and brands. We pick creators whose audience and values fit, write a short brief, make sure every paid post is disclosed, review the content and report on every post, using the creators we work with, our own 60+ account network and Pamphlet.
What campaign management includes
- Strategy: the goal, the audience and the message.
- Creator selection: audience fit and values fit matter more than follower count.
- Briefs: the message, the must-says and the don'ts, with room for each creator's own voice.
- Disclosure: every paid post carries the label the law and the platform require.
- Review: we check content before it posts.
- Reporting: a view count and a link for every post.
Three sources of reach
- Creators we work with: where it fits, pro-democracy creators with 12M+ followers between them.
- Our Account Network: 60+ owned accounts posting in their own voice.
- Pamphlet: a marketplace where organizations launch creator campaigns and creators join the ones that match their values. See joinpamphlet.com.
Why managed campaigns beat one-off posts
- Many voices saying the same thing in their own words is more convincing than one.
- Coordinated timing gives the message momentum.
- One team handles briefs, disclosure and reporting, so you don't manage dozens of creators yourself.
What you get at the end
A list of every post that ran, with the creator, the platform, the link and the view count, plus notes on which creators and messages worked best and what we would change next time. That record makes the next campaign faster and better.
Platform rules
Paid political content has extra rules on most platforms. TikTok doesn't allow paid political content from creators at all, so campaign work there stays organic. See disclosure rules.
Learn more
Political influencer marketing, how to work with political influencers, how campaigns work with creators, agency vs creator marketplace.
Book a call to plan an influencer campaign.
Questions
Who manages political influencer campaigns?
Erfan Media manages influencer campaigns for pro-democracy campaigns, causes and brands using its creator roster, its 60+ account network and Pamphlet.
How do you pick creators for a political campaign?
By audience fit and values fit first, then reach. A smaller creator with the right audience often beats a bigger one.
Do influencers have to disclose paid political posts?
Yes. Paid posts need the disclosure required by law and the platform, and TikTok doesn't allow paid political content.
Can I run a creator campaign myself?
Yes. Organizations can launch campaigns on Pamphlet (joinpamphlet.com), the marketplace Erfan Media built.