Guides
How campaigns and organizations work with creators
Campaigns and organizations work with creators by sharing a clear brief, letting creators speak in their own voice, following each platform's disclosure rules, and measuring results post by post.
1. Write a clear brief
The message, the audience, the goal, and what must not be said.
2. Let creators sound like themselves
Audiences trust creators because they sound like themselves. Scripts read word for word don't perform.
3. Follow the rules
Paid posts need a disclosure. Paid political content has extra rules, and some platforms, such as TikTok, don't allow paid political content from creators at all.
4. Measure every post
Track views and engagement per post, not just in total.
Erfan Media also built Pamphlet, a marketplace for value-aligned creator campaigns.