What nonprofits use UGC for
- Awareness: explain an issue to people who have never heard of it.
- Action: petitions, calls to representatives, sign ups and event turnout.
- Membership: show real members and supporters talking about why they joined.
- Moments: respond quickly when your issue is in the news.
What we make
- Creator explainers on your issue, in their own words.
- Supporter and member testimonial-style videos.
- Captioned clips from hearings, rallies and press events.
- Posts and graphics for our Account Network.
How it runs
- Brief: the issue, the audience, the ask and what not to say.
- Creators: matched by audience and values, from the creators we work with and Pamphlet.
- Create and review: creators make it, we review it.
- Publish and report: a view count and a link for every post.
Tips for nonprofit UGC
- Keep one ask per video.
- Let people speak naturally; heavy scripts lose trust.
- Show real people affected by the issue when you can, with their consent.
- Measure post by post, not only in total.
Read more: content strategy for nonprofits, union digital organizing content, issue advocacy campaigns.
The rules we follow
- Every paid post carries the disclosure the law and the platform require, such as #ad, a paid partnership label or a paid for by line. See disclosure rules.
- Paid political content only runs where the platform allows it. TikTok doesn't allow paid political content, so work there stays organic.
- We only take work that fits our pro-democracy values, and we decline requests that don't.
Book a call to plan UGC for your organization.
Questions
How can a nonprofit use UGC?
By having real creators, members and supporters explain the issue and the ask in their own voice, then measuring every post.
Does Erfan Media make UGC for nonprofits?
Yes. Erfan Media makes creator videos and native posts for nonprofits, unions and advocacy groups whose work fits its pro-democracy values.
What's the best UGC format for advocacy?
Short vertical videos with one clear ask, captions on and a creator speaking in their own words usually perform best.
Want help with this?Tell us your goal and we will show you how we would do it.
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