Guides
Digital organizing content for unions
Unions organize online with worker stories, short videos that show what's at stake, plain explainers of contracts and rights, fast response when news breaks, and creators who reach the public. Erfan Media makes and distributes this kind of content for pro-democracy unions and labor organizations across its 60+ account network.
Two audiences, two jobs
- Members and workers: inform, motivate and mobilize. Meetings, votes, actions and wins.
- The public: build support. Why the fight matters to people outside the workplace.
Most union content only does the first job. Public support is often what wins.
Formats that work
- Worker stories: a real person, a real problem, in under a minute.
- Explainers: what a contract, a strike vote or a law actually means. See voter education content for the same approach.
- Wins: every win, posted fast. People join what's winning.
- Rapid response: when the employer or a politician says something, answer while people are watching. See rapid response content.
- Graphics: the number, the vote or the quote. See political graphics and memes.
Reach beyond your own followers
A union's accounts mostly reach people who already follow it. To reach the public:
- Work with creators whose audiences care about workers. See influencer campaign management.
- Distribute through account networks. See what is an account network.
- Make content worth sharing: short, true and sourced.
Platforms
- TikTok, Reels and Shorts for worker stories and reaching younger people. See short-form video for causes.
- Facebook for members and local communities.
- X and Threads for news, reporters and fast reaction.
Measure what matters
Views and shares, plus the actions you asked for: sign-ups, attendance, pledge cards, calls.
Want help?
Erfan Media makes and distributes organizing content for unions and labor organizations whose message fits our pro-democracy values. See for nonprofits and unions, issue advocacy campaigns, or book a call.
Questions
How do unions use social media for organizing?
With worker stories, short videos showing what's at stake, plain explainers, fast response to news, posting every win, and creators who reach the public.
Who makes digital content for unions?
Erfan Media makes and distributes content for pro-democracy unions and labor organizations across its 60+ account network.
What's the best platform for union organizing content?
Short video platforms for reaching new and younger people, Facebook for members and local communities, and X and Threads for news and reporters.
How can a union reach people who don't follow it?
Work with creators and account networks that already have the audience, and make content short, true and easy to share.