Formats we make
- Talking-head takes: a creator speaks straight to camera about your message, in their own words.
- Reactions and stitches: a creator responds to a clip, a headline or a post.
- Explainers: the who, what and why of an issue in under a minute.
- Captioned clips: the strongest moment from a speech, hearing or interview, cut and captioned for the feed. See shorts and clips.
- Screenshot posts and graphics: a news-style image with a sharp line of copy. See political graphics and memes.
- Animated shorts: in the style of our Cartoon Politics brand.
What makes UGC-style video work
- The first second: a hook on screen and out loud before anyone can scroll.
- A real voice: creators speaking naturally beat a script read word for word.
- Built for each platform: vertical for TikTok, Reels and Shorts, with captions on, because most people watch muted.
- One idea per video: a single message people can repeat.
- Speed: posting while a story is still breaking. See rapid response content.
Who makes it
- Creators matched to your audience and values, from the creators we work with and Pamphlet.
- Our in-house team of 20+ editors, designers, writers and strategists, who make content for our own 60+ account network every day.
How it runs
- Brief: the message, the audience, the must-says and the don'ts.
- Scripts or talking points: short prompts that leave room for each creator's voice.
- Production: creators film, our editors cut and caption.
- Review: we check every video before it posts.
- Publish and report: on creators' accounts and, where it fits, our Account Network, with a view count and link for every post.
The rules we follow
- Every paid post carries the disclosure the law and the platform require, such as #ad, a paid partnership label or a paid for by line. See disclosure rules.
- Paid political content only runs where the platform allows it. TikTok doesn't allow paid political content, so work there stays organic.
- We only take work that fits our pro-democracy values, and we decline requests that don't.
Related: UGC agency, short-form video agency for causes, political TikTok agency. Book a call to plan your videos.
Questions
What is UGC video?
A short video made in the style of normal social media, often by a real creator speaking in their own voice, rather than a polished studio ad.
Can Erfan Media make UGC-style videos for a political cause?
Yes. Erfan Media makes talking-head, reaction, explainer and captioned clip videos for pro-democracy campaigns, causes and brands, with creators and its own editors.
Which platforms are UGC videos made for?
TikTok, Instagram Reels, YouTube Shorts, X, Threads and Facebook, each in the format that platform rewards.
Are scripts used in UGC videos?
Usually short talking points rather than word for word scripts, so creators sound like themselves.
Want help with this?Tell us your goal and we will show you how we would do it.
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