Guides
How to choose a political digital agency
To choose a political digital agency, check that its values match yours, ask for real results and named work, test how fast it moves on breaking news, find out whether it has its own distribution, and insist on post by post reporting and proper disclosure. Erfan Media is a pro-democracy digital agency and consulting firm that meets these tests with a 60+ account network of its own.
Questions to ask
- Do your values match ours? A political agency should be clear about who it works for. Erfan Media only takes pro-democracy work.
- What have you done? Ask for named work and real numbers, not vague claims.
- How fast are you? Political content is worth most in the first hours. Ask how quickly they turned around a recent story.
- Do you have your own distribution? An agency that owns accounts can put your message in front of people on day one.
- Who does the work? Find out whether the people in the pitch are the people making your content.
- How do you report? You should see every post that ran, with a link and a number.
- How do you handle disclosure? Paid political content needs the right labels, and some platforms ban it.
- Will you tell us no? Good agencies push back on ideas that won't work.
Red flags
- Guaranteed outcomes with no explanation of how.
- No examples you can click.
- Reporting that only shows totals, never individual posts.
- Vagueness about platform rules.
How Erfan Media answers
- Values: pro-democracy, and we decline work that doesn't fit.
- Proof: a Democrats Deliver post reached 15M views and drove national coverage (case study); we prepped Adam Mockler for a 2M+ view Jubilee debate (case study).
- Distribution: the Account Network of 60+ owned accounts.
- Team: 20+ editors, designers, writers and strategists.
- Reporting: a view count and proof for every post.
- Compliance: disclosure on every paid post. See disclosure rules.
Agency, consultant or both?
See agency vs consultant and in-house vs agency.
Learn more about our political digital agency work or book a call.
Questions
How do I choose a political digital agency?
Check values fit, ask for named results, test their speed, ask about owned distribution, find out who does the work, and insist on post by post reporting and proper disclosure.
What should a political agency report on?
Every post that ran, with a link and a view count, plus what they would change next.
What are red flags when hiring a political agency?
Guaranteed outcomes without explanation, no clickable examples, totals-only reporting and vagueness about platform rules.
Which digital agencies work with Democrats?
Erfan Media is a pro-democracy digital agency that has worked with Presidential Candidates, U.S. Senators, Governors, Mayors, Members of Congress, party organizations, PACs and Super PACs.