Creator Services
Channel audits for political creators
An Erfan Media channel audit is a review of a political creator's videos, titles, thumbnails, retention and shorts against their own analytics. You get a written list of what works, what doesn't and what your audience wants, plus a style guide and the first changes we would make.
What we review
- Top and bottom videos: what your best performers share and what your weakest ones are missing.
- Titles and thumbnails: click-through rate by format, face, phrase and subject.
- Retention: where viewers drop in the first 30 seconds and why.
- Cold opens and chapters: whether the strongest moment comes first.
- Shorts: which shorts bring subscribers and which only bring views.
- Upload timing: how quickly you post after a story breaks.
- Cross-posting: whether X, Threads, Facebook, Instagram and TikTok are working for you or left empty.
What you get
- A written audit with what works, what doesn't and what your audience wants.
- A style guide for edits, thumbnails and titles that any editor can follow.
- A short list of changes to make first, ranked by impact.
- An optional plan for our team to carry out the changes daily.
The audit is week one of how we start with every creator. Week two is workflow set up: shared drive, daily delivery times and approvals in one thread.
What an audit is not
It isn't a generic checklist or a list of best practices copied from another niche. Political YouTube moves with the news, so we judge your channel against the political channels your viewers also watch, and against what is winning in the feed that week. We also tell you what to keep: most channels already have a few formats that work and should do more of them.
Who should get one
- Channels whose views have flattened.
- Creators about to hire an editor and wanting a style guide first.
- Commentators moving from X or TikTok to YouTube.
- Podcasters who want to know which clips to cut.
Related
YouTube consulting, growth strategy, consulting for progressive creators. Book a call to start with an audit.
Questions
What is a YouTube channel audit?
A review of a channel's videos, packaging, retention and data to find what to change. Erfan Media's audits come with a style guide and a ranked list of changes.
How long does a channel audit take?
It is the first week of how we start with a creator. Week two is setting up the workflow.
Do I have to hire you after the audit?
No. You can take the audit and style guide and use them with your own team.
Do you audit podcasts and X accounts too?
Yes. We look at every platform you post on, not only YouTube.